A Trustworthy Source
When shopping for mobile electronics and other products to enhance your vehicle, some critical choices must be made. Where do I go? What do I buy? And whom can I trust to install the new equipment in my vehicle? Some people enjoy the thrill of the hunt, but to others it can be overwhelming. Allow me to introduce you to the upper echelon of mobile electronics ... a class of professionals known as the "mobile enhancement specialists."
Represented by the Mobile Enhancement Retailers Association (Mera), mobile enhancement specialists are independent retailers who focus on overcoming equipment integration challenges, keeping current with the latest technology and maintaining their skills through lifelong learning. Many of them attend the annual Mera KnowledgeFest event and Mera-Cea Regional Workshops, giving them the advantage of intensive training in areas that help them serve you better, so that you can be even more confident when you decide to give them your business.
Bargain shoppers may find themselves drawn to the huge chain stores. But think about this: Do you want your new equipment to look right? Do you want it to sound right? Make sure the people who touch your vehicle know their stuff. If I were you, I'd be looking for a mobile enhancement specialist. And ask whether or not they're members of Mera. Every Mera member pledges to abide by the principles listed. That way, you know you're dealing with professionals who operate according to the highest standards. What matters most is that in the end you're happy with the products you buy, the service you receive and the decisions you make.
Cindy Baxter is Mera's director of marketing and public relations. She can be reached at 1-800-Why-Mera or cbaxter@merausa.org.