JM: We've done a lot of psychographic research as well, where you try to get into peoples' heads, and of course, a lot of times people will tell you one thing, but they'll do another. They'll tell you, "I want to be green," or "I want this or I want that," then they'll turn around and buy a 600hp whatever. You can't always believe what people will tell you, but you can always see what they do, because they buy these things.
CA&E: Right. Now are you at all into audio?
JM: Oh, man. Am I ever. I used to have a 328 Ferrari that I had an audio system in. But currently no. But the OE stuff is kind of what I'm driving. Then, of course my home system is pretty elaborate.
Read the full interview on www.caraudiomag.com