Endlessly, over and over, he has spent numerous hours in the car with a A/B switching system for test comparisons. There is quite a bit of folklore-type stories of the amount of time he spends in the car testing. They say he has been pulled over by the police due to continuously circling one particular block or area while testing. But it's this type of dedication which has led to the patents. Makes sense; after all, what was Lucio's focus for the W7 and for the rest of the company for that matter? SOUND QUALITY! Very effortless and limitless SQ. It is easy to give the market the bass that it is looking for; but first and foremost it must be able to deliver more than mere thump.
JL Audio has always been known for the bass, but the true message is sound quality. Bass is and has been the by-product of good design. In our last conversation with Lucio we asked him just what type of music he listens to and what his favorite CD was. We never really got a straight answer, but he said with the amount of listening he does, he usually buys 30 to 40 CD's every few weeks to constantly see what is coming onto the market. And this in part led to our three hour talk about the degradation of sound quality both within the audio market as well as the CD quality itself. Obviously you are not going to hear me shut up about the sound quality topic (and why should I with companies such as JL Audio and others that drive the true pursuit of sound quality to back me up). We like it loud too! We just like it clean so it does not hurt like a dull, jagged sloppy soup can... We want bass as sharp as a razor but with the weight of a dump truck, midrange as sharp as a ninja sword at Uzi rapid fire speed, and highs that offer the detail of a atomic structure electron microscope, while coming across soft as Norah Jones's whisper.
For those who care about SQ....JL Audio continues to strive for excellence and perpetual innovation. In 2002, they introduced the W6v2 subwoofers. These include most of the technology of the W7 drivers in a more cost-conscious package. They offer 50% more linear excursion capability than the original W6 subwoofers and are a fitting replacement for those classic designs. Now all the enthusiasts who wanted JL Audio quality can have it for a leaner price. That's innovation too.
"Manville diverted our attention to the mystery door by asking us if we needed some "lap-dances". "Seeing how you guys have all those advertisements with models, you guys must get the treatment", he said. "Step in here and please take your seats". As the lights started to dim I all of a sudden to my surprise felt some major vibration and I had a vision of this fine-ass W7 in my lap at full skirt excursion!"